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Product Penetration,
Store Performance, &
Customer Profiler
"Roberts
Rules Podcast"
 Coming Soon
Everything
is Communication—
And
Communication is Everything
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IMC’s Biggest Enemy—MADD Managerial Attention
Deficit Disorder
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In Touch
at the Touchpoints —
Multi-Modal Listening Posts
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Research
Strategy—
Think Process
Not Project
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Roberts
Research
Enterprise Minded,
Entrepreneurial Approach
Dave Roberts is
a
hands-on research consultant
who is no stranger to the needs
of
The Enterprise—Dave is a
former CBS Radio Vice President,
RKO Networks Vice President,
Consultant to CBS Radio (14
years), Consultant to the
Orchard Supply/Sears Hardware
Stores nationwide (20 years),
and many more companies across a
wide range of industries.
Communication Research
As both a provider and
client-side participant, Dave
has adopted a holistic approach
to research and marketing
communication with the mantra:
Everything is Communication.
He approaches
market research from a 360
degree corporate communication
perspective, calling upon the
influences of Integrated
Marketing Communications (IMC)
and Enterprise Feedback
Management. The
target audience is the
collective of
all stakeholders, which
means that research is deployed
across functional areas of the
organization outward to the
external stakeholder. [Clients
do not always need or want such
a thorough approach, but it is
where we start and we scale from
there.]
From
Big Picture to Research Nuts &
Bolts Having
designed, conducted, and
analyzed over 4,000 focus
groups, thousands of survey
studies, and other specialized
research projects, Dave has all
the tools at his disposal to
execute a
360 degree research program
and produce actionable results.
As a partner at Customer
Research International, research
fielding and logistics are
seamlessly integrated.
Read
More...
Dave@RobertsResearch.com
512.261.9520
Roberts
Communications is an Austin
Market Research Company, serving
Austin, San Antonio, Houston,
Dallas, Texas, and Nationwide
with Focus Groups Telephone Surveys Online Surveys


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