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Roberts Research

Enterprise Minded, Entrepreneurial Approach Dave Roberts is a hands-on research consultant who is no stranger to the needs of The Enterprise—Dave is a former CBS Radio Vice President, RKO Networks Vice President, Consultant to CBS Radio (14 years), Consultant to the Orchard Supply/Sears Hardware Stores nationwide (20 years), and many more companies across a wide range of industries.  

Communication Research As both a provider and client-side participant, Dave has adopted a holistic approach to research and marketing communication with the mantra:  Everything is Communication. He approaches market research from a 360 degree corporate communication perspective, calling upon the influences of Integrated Marketing Communications (IMC) and Enterprise Feedback Management. The target audience is the collective of all stakeholders, which means that research is deployed across functional areas of the organization outward to the external stakeholder. [Clients do not always need or want such a thorough approach, but it is where we start and we scale from there.] 

From Big Picture to Research Nuts & Bolts Having designed, conducted, and analyzed over 4,000 focus groups, thousands of survey studies, and other specialized research projects, Dave has all the tools at his disposal to execute a 360 degree research program and produce actionable results. As a partner at Customer Research International, research fielding and logistics are seamlessly integrated.

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Dave@RobertsResearch.com

512.261.9520

Roberts Communications is an Austin Market Research Company, serving Austin, San Antonio, Houston, Dallas, Texas, and Nationwide with
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Dave Roberts, PhD

 
 

Audiences

 
  • The Voice of the Customer (VOC)

  • Voice of the Employee (VOE)

  • Business-to-Business

  • Database/Panel

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