The Core of the Analysis
The careful preparation and expert execution of your
research is all for not if the data is not exhaustively
analyzed to reveal actionable results that lead to
improvement in service, product, and profit.
We have sophisticated statistical methods at our
fingertips: Regression Analysis, Factor Analysis, Cluster
Analysis, Analysis of Variance, and more. However, the most
basic yet powerful and versatile statistical method is the
Banner Crosstab Analysis—
- Any variable can be "broken down" by any other
variable (e.g., age, gender, those who said "X" to
- Analysis procedure statements can select subsets,
recode data, create one or more new variables,
- Banner cells can provide percent of response for the
groups in the banner, response categories in the stub,
and Total sample percentage.
- The Crosstabulations can provide statistical
significance measures between groups (the banners).
- In the case of focus groups and other qualitative
methodologies, we provide a volume of verbatim responses
transcribed from recordings of these sessions.
- Banner Crosstab Tables provide a wealth of
information for the researcher and for the client who is
willing to take the plunge into the data (the average
telephone study produces over 500 pages of tables).
They certainly provide a valuable reference.
While we provide the client with a volume of statistical
results and verbatim responses, the findings are also synthesized into a
comprehensive report complete with graphs and commentary in a form
that is consumable by all members of the management team.
Where appropriate, recommendations are made based on the data. The
report is made available in PowerPoint format, allowing
management to easily share the findings with employees and other
Upon request, Dave Roberts is available to present the
report to the management team and other employees or vendors
in person. There is a tremendous advantage in
having the person who developed the research instruments,
moderated the focus groups, analyzed the data, and prepared
the report in the room, to answer questions and to
explain the findings in greater detail.