Unique Approach to the Research Process
Having been both a research provider and an end user, Dave approaches
marketing research from a 360-degree communication
perspective, influenced by Integrated Marketing
Communications (IMC) and Enterprise Feedback Management
(EFM). Every effort is made to deploy research across
functional areas of the organization outward to the external
stakeholders, scaled to the needs and size of the client.
The role of Dave Roberts is to provide the client with a
single point of contact who coordinates all of the
components of a successful research initiative, including—
- Recommending the appropriate research methodology,
the target stakeholders, sample sizes, and the like.
- Selecting the appropriate research partners such as
focus group facilities, outbound call centers (US only),
and sampling providers.
- Synthesizing the information needs articulated by
the members of the leadership team into an effective
research instrument; that is, the
- Performing sophisticated analyses designed to turn
the raw data into actionable findings.
Dave Roberts earned his Doctorate in Communication from the
University of Oregon in 1981 and established Roberts
Research in 1985. He also spent many years as a broadcaster
including as air personality, programmer, researcher, and as
a corporate officer for CBS and RKO Radio. While his
research experience began in radio, he has branched
out into a wide array of client categories: Retail, Governmental, Non Profit, Education,
Advertising, Public Relations, High Tech, and more.
Here is a sample of clients across several
- News & Talk. Roberts Research was
the exclusive research firm for the news and talk
stations of CBS—including WCBS, WCAU, WBBM, KMOX, KCBS,
and KNX—for over 12 years, prior to Infinity's
acquisition of CBS. Other news
and talk clients include WTOP, KSL, KTAR, KOMO, WFED,
WBAP, KABC, federalnewsradio.com, KTRH, KIRO, KCMO,
KMBZ, WINZ, WIBC, KCBS-TV News, and the CBS Radio
Network. Roberts Research has pioneered unique methods
of analyzing this special audience with an eye on making
the product accessible to new, younger audiences as they
grow into the format.
- Hardware & Home Improvement.
Roberts Research conducted telephone tracking
studies, consumer focus groups, and trade professional
groups for California's 84-store Orchard Supply Hardware
for 20 years plus similar research for the Sears Hardware
Stores, McCoy's Building Supplies, and Apex Garden Hose.
- Retail. Other retail clients include IBM
Employees Federal Credit Union, West Marine Boating
Supply, Safeway, Gloria Jean's Coffees, Lou Bachrodt
Automall, Bob Howard Automall, Gettel Auto Sales, Gulf
States Toyota, and California Closets.
- Service. Trisun Healthcare, Certa
ProPainters, Zoasis, Fox Service Company, Veterinary
Centers of America, and Peak Performers Employment
- High Tech & Dot Com. Clients have
included 3M, Microsoft, Dell, Techworks, Valence,
i-Drive.com, CatalogCity.com, saltmine.com, SoloMio, and
allstudents.com plus web usability for non-tech clients.
- Other. State of Washington, San
Francisco Ballet, Planned Parenthood, St. David's
Hospital, Texas Council on Family Violence, City of
Highland Village (Texas), Texas Gas, Oklahoma Natural
Gas, and CINTRA Toll Road
A Service-Disabled Veteran-Owned Small Business
David Kelliher does business as Dave Roberts, his
broadcast industry identity since 1967. David was a
member of the United States Marines from 1968-1970.
Veteran-Owned Small Business"
David Kelliher (dba Roberts
NCAIS: 541910, 711510
State of Pennsylvania